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Boxes ticked are Research Strategy Concept Branding Marketing

Our Experts Speak: The Dos and Don’ts of Brand Building

Advice from the communications experts at Gutenberg

Brands don’t just build themselves. That’s why we turned to the public relations gurus at Gutenberg Communications for a lesson in successful brand building. From the importance of establishing your business’ message early on to the dangers of dishonest marketing down the line, they’re sharing some of the key branding essentials every small business owner should know. So grab a pen and paper and let’s get started… Read more…

Answering questions about customization

3 Keys to Client Customization

Answering questions about customization

What is client customization? Well, for one, it’s an absolutely essential component to any working business model. That is to say, if you’re a professional in the event industry (and even if you’re not!) understanding and incorporating elements of customization is critical to the foundation of your business. So again we ask, what exactly is client customization? Read more…

Ventriloquist Tom Crowl posing with his puppet, Dangerous

Ventriloquism for Dummies: A Lesson from Tom Crowl

Ventriloquist Tom Crowl posing with his puppet, DangerousWe’ve all seen one. Whether in person or on TV, we’ve witnessed their undeniably unique craft in action. From the good old days of Señor Wences to the sold-out shows of Jeff Dunham, they’ve entranced children and entertained adults alike. But how many of us have ever stopped to think about the actual career trajectory of a ventriloquist? What might inspire an individual to pursue the puppet, if you will, and how might he or she go about becoming a respected professional in the field?

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