Entertainment That Gives Back: One Entrepreneur’s Take on Charity

Jacob Weiss juggling with laptopIt’s one thing to establish a brand. In fact, that’s something many of you have long-since established. It’s quite another to construct a multi-faceted business model that incorporates elements of research, live entertainment, and social enterprise. Managing to juggle all three in your daily work life? Welcome to the world of Jacob Weiss. Of course, the PhD-touting professional juggler/social entrepreneur will be the first to point out the fact that every small business owner is capable of doing the same. All you need are the right tools and a new mindset. Read more…

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Our Experts Speak: The Dos and Don’ts of Brand Building

Advice from the communications experts at Gutenberg

Brands don’t just build themselves. That’s why we turned to the public relations gurus at Gutenberg Communications for a lesson in successful brand building. From the importance of establishing your business’ message early on to the dangers of dishonest marketing down the line, they’re sharing some of the key branding essentials every small business owner should know. So grab a pen and paper and let’s get started… Read more…