Back in February, GigMasters celebrated its 15th anniversary. Fifteen years in the live entertainment business means a lot of bookings (over 177,000) and a ton of client reviews (well, more like 90,000). Our members know that all 90,000 of these reviews came from actual GigMasters clients –that’s because we go to great lengths to ensure that the person rating and reviewing you after the event is the same one who booked you.
It's important to us, essential really, that all of the feedback on your profile is from GigMasters clients. I'm sure your brother is a great guy but his review might be a tad biased.
There are plenty of sites out there that let absolutely anyone post feedback, leaving themselves wide open to phony reviews. Some sites, it turns out, even encourage bogus reviews.
A recent New York Times article, For $2 a Star, an Online Retailer Gets 5-Star Product Reviews, uncovered a scam where a company was effectively giving away products in exchange for positive reviews on Amazon.com. That story is an interesting compliment to another recent Times piece that detailed how one man made $28,000 per month posting phony book reviews! The article, The Best Book Reviews Money Can Buy, explains why reviews have become such a hot commodity:
Reviews by ordinary people have become an essential mechanism for selling almost anything online; they are used for resorts, dermatologists, neighborhood restaurants, high-fashion boutiques, churches, parks, astrologers and healers — not to mention products like garbage pails, tweezers, spa slippers and cases for tablet computers. In many situations, these reviews are supplanting the marketing department, the press agent, advertisements, word of mouth and the professional critique.
In a world where it can be difficult to know whom to trust, it's good to know that GigMasters' client reviews are not for sale and never will be.