Why We Blog - A Manifesto

Posted by Drew Stoga on July 16, 2012

You have probably noticed that we’ve become pretty avid bloggers here at GigMasters. We certainly have a great time doing it but we’re not writing just for the fun of it. We’re blogging to drive quality traffic, build new relationships and, yes, get you more gigs. There is a method to our madness!

Ever wonder exactly how all this blogging pays off? We’ve got some interesting traffic stats to share with you, but first a quick run-down of our three blogs…

Our Inside the Gig blog is, of course, for you, our members. This blog covers a lot of ground, from new feature announcements to membership tips and general advice on getting gigs and furthering your entertainment career. Plus it’s a great place for you to interact with us and your fellow members (don’t be shy – we love your comments)!

In addition we run two other blogs: Life of the Party and the Wedding blog. These two are designed to inspire and inform people planning events (a.k.a. clients and prospective clients). Life of the Party covers everything from kids’ parties to seasonal events like the Fourth of July and Cinco de Mayo - all big traffic drivers by the way. The Wedding blog, not surprisingly, is all about weddings. And, as you probably know, the wedding market is huge and those wedding gigs can pay very, very well.

Contrary to what you might think, these blogs aren’t all about SEO. These blogs are about sharing GigMasters’ expertise and opinions on all things entertainment while building an audience along the way. Our blogs are read by entertainers, regular folks planning parties and professionals working in the wedding and events industries – exactly the people we want visiting GigMasters and sharing the love for our service.

So how’s that working out? Let’s look at some numbers…

First let’s look at how GigMasters traffic has been doing over the last year and half or so. The above chart shows GigMasters monthly unique pageviews since January 2011 (each unique pageview represents all of the visits a single user makes to one page. So even if you visit your Profile 15 times in one day, that’s only one unique pageview).

As you can see we've had a particularly strong start to 2012, trending up considerably from 2011. Even our seasonal end-of-year dip around the holidays was up from last year's (not pictured). Also note how traffic really began to really climb around March and April 2011. Now we don’t want to take all the credit, but this does happen to coincide with the late March 2011 launch of the three GigMasters blogs. Just saying…

One more thing to note: January 2012 marked an all-time high for GigMasters traffic with over 2.5 million unique pageviews. The most visited pages in January 2012 were search results pages, Control Panels, our homepage and the gig request success page. We love seeing traffic to that success page - each hit means another gig request was just submitted.

So, while we’re talking about the importance of blogging and the effect it’s had on traffic, it’s great to see that our most key pages are still the ones receiving the bulk of the traffic.

Blog TrafficBlog traffic reached its peak in May of this year with 36,318 unique pageviews. We first broke the 30,000 mark back in February (and just missed it in January). Blog traffic has been on the rise for a while now but it took off in early 2012. That’s when our blogging efforts really started paying off – the momentum and relationships we had been building with our blogs started to translate into traffic.

If you’ve spent time on Life of the Party or the Wedding blog, you may have noticed we’ve installed a truncated version of the GigMasters ‘Entertainment Search’ box. It’s proven to be a particularly useful tool as we’ve had thousands of gig requests come in this way.

life of the party-search box

the wedding blog-search

 

 

 

 

 

 

 

In addition, we spend a lot of time on Life of the Party and the Wedding Blog talking up our members. We believe that live entertainment really is the life of the party and that we have entertainers and vendors for every event. And we’re definitely not shy about it! It's just another way to shine a light on our amazing entertainers and our diverse entertainment offerings.

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So, to recap: engaging, helpful blog content = more traffic. But not just any traffic, quality traffic - potential clients who are motivated to find and hire great entertainment and who are already familiar with GigMasters.

Do you blog? Are you an Inside the Gig fan? Ever check out our other blogs? Let us know what you think about our blog strategy by leaving a comment below.

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