Have you ever encountered an individual that you just knew was destined to make it big? Whether it was evident in the passion they exuded or that certain spark they possessed, you simply couldn't shake the feeling that something special was in the cards for them. During my latest interview with musician Holley McCreary, something told me that I was in the presence of a star. As I look back at the highlights from our conversation, it's clear that “something” was the singer's unmistakable talent and innate sense of musicality. The fact that she's been ranked #1 on Reverbnation for country music, well, that too speaks volumes. Needless to say, hers is a name worth remembering.
Not Just a Hobby
About ten years ago now, Holley McCreary ditched the notion that music was just a hobby, resolving instead to take her passion and turn it into a career. The then 22-year-old took a leap of faith; a decision she credits to a strong family background and childhood spent moving from state-to-state: “My family taught me a great deal about faith, and faith has a lot to do with whether or not you follow your heart,” she went on, “[And] meeting new people and having to make friends quickly has really influenced me in learning to adapt to any situation that I’m in.” It was this belief in openly pursuing her passion, paired with an ability to embrace the unknown, that enabled Holley to grow into the professional artist she is today.
Despite the virtues she credits for her continued success, Holley will be the first to call attention to the significant role social media plays in her career. She asserted, “Social media, like it or not, is here to stay.” Why, you might ask? The entertainer accurately stated, “Because it connects the world.” And she should know. With a growing base of adoring fans out of Mexico, Holley points out, “How else would I be able to share my music with them, were it not for these social media platforms? They’re important.” To those of you who resist this technological push toward social sites like Twitter, Google+, or even Facebook, Holley has this to say:
I can understand wanting to stick to your principles as a musician and that’s fine. But it’s also important to stay relevant. You have to be able to keep up with what your fans are doing and what they want. You can’t forget that there are people out there who might not otherwise have access to your music.
This holds true for all aspiring professionals in the event industry. Whether you’re a variety entertainer, a party vendor, or the owner of a small business, maintaining a strong social presence is essential to staying connected with clients and aware of your competition. Simply put, to find success you need to utilize social media. There are no two ways about it.
Take Them on a Journey
Her ability to identify with fans allows Ms. McCreary a degree of insight most others in her industry overlook: “You can’t forget about the person that’s listening. You have to take your audience with you, because you’re going on this journey and if you leave them, they’ll leave you.” In that same vein then, she advises you consider what’s current and avoid getting stuck in a genre rut. If you refuse to broaden your musical horizons, you’re only cheating yourself and fans out of any new sounds you’re capable of producing, she notes.
Here at GigMasters, we’re anxious to hear what new sounds Holley has in store for us on her upcoming album. Currently slated for a fall 2014 release, it promises to take fans farther along on their musical journey with its creator. I, for one, am excited to come along for the ride.