Top 5 Lessons from the Wedding MBA

Posted by Marta Segal Block on September 21, 2011

Las Vegas wedding invitation

Last week we headed off to Vegas to attend the Wedding MBA conference. We learned a lot of interesting things, which we'll be sharing with you over the next few weeks. Here though are the top 5 things we learned (not counting the lessons that NOTHING in Vegas is only 10 minutes away, a drink called Something Blue is generally more deadly than one called Blushing Bride, and never underestimate the ability of the most unlikely people to party the night away).

1. Carley Roney from The Knot told the audience that luxury is back when it comes to weddings. Roney was clear that people aren't necessarily spending more money, but they want things to look and feel special and luxurious. She also told us that 85% of weddings account for only 20% of the money spent on weddings. So that means that while most people are doing inexpensive weddings, the few that are doing expensive weddings are doing REALLY expensive weddings.

2. The guys from Wedding Wire were all about social media and mobile media. Twenty percent of Google searches are for local businesses, 40% of Google searches are done on a mobile phone and 63% of people check Google before visiting a business. YouTube is the second largest search engine.

3. One out of every 8 minutes spent online is spent on Facebook. With their current population, Facebook will be the largest "country" in a matter of years. Ninety three percent of U.S. adults are on Facebook, with women 18-34 (hello brides) as the primary demographic!

4. Interestingly though, according to Peter Merry of The Best Wedding Reception Ever, many younger people actually resent social media marketing. They like old school direct marketing, especially if you send them something fun or useful in the mail.

5. Susan Southerland of Perfect Weddings also stressed the importance of meeting the bride where she wants to be met. Her research shows that wedding professionals who are great listeners are more likely to close the deal than equally qualified competitors. Also, brides expect a phone call, text, or email within 24 hours of contact.

Did you know we have a whole blog devoted just to weddings and the wedding business? If you specialize in weddings and have something interesting to share with brides and grooms, or other wedding professionals, send us a note at buzz@gigmasters.com.

 

 

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