The Concert, Your Couch and

Posted by Drew Stoga on June 2, 2011

iClips.netIt seems as of late that most experts are predicting that the future of music is wrapped up in the idea of cloud storage and streaming (maybe you read our post about these mysterious clouds). Whatever comes of the 'cloud war,' the record business is inevitably about to undergo another major change.

But what about the live music business? Is it due for a technological upgrade?

The minds behind certainly think so., who refers to themselves as "the new face of Interactive Social Networking and Video Streaming," is a live music fan's dream come true. The site not only offers access to a vast archive of concert videos but, most importantly, streaming video of concerts in real-time as they happen.

As iClips founder and CEO Nate Parienti explained to us, fans "have never been able to attend every concert that they would like to be able to attend. The live environment can never be recreated but this at least allows fans to feel that they are not missing out on the "in the moment" aspect of music as its being created on stage."

The advantages for fans are obvious: if you can't make it to the concert, what is the next best thing? Watching it live in HD from the comfort of your home sounds pretty good (for a fee, of course).

But what about the musicians themselves? In the post-Napster era artists have taken to touring harder than ever to make up for lost record sales. Could this be another outlet for musicians to make real money?

Of course.

Parienti admits that the site and the model they created are still new - in his words "cutting edge." However he went on to say "we're hoping to do for music what broadcast television did for sports half a century ago, in that, in the future, the live broadcasting element in concerts could become an astronomical revenue source both through sponsorship and subscription revenue."

While iClips' service is certainly unique, they are of course not the first nor only website to stream concert video. For example many of the major music festivals, like Bonnaroo, have begun to offer streams and more are sure to follow suit. What sets iClips apart is their innovative subscription model, not to mention the hundreds of concerts they give users access to.

iClips is nothing if not inventive but it might also prove be a godsend for musicians and fans alike. Parienti obviously feels the same way, saying "I think that this could become a major part of the music industry for years to come."

How does that sound to all the musicians out there?

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