The Best Cover Photo Belongs to…

Posted by Mary Ellen Skawinski on April 30, 2014

Caricatures By Emily Anthony! Our Creative Director explains why this was his favorite cover photo from the bunch…

“It was a tough call, but in the end, Emily’s had all the qualities we encourage in a cover photo,” Brian shared. “It’s a great use of space, it’s proportional, and it tells a story.” Let’s take a closer look at each of these attributes and how you might incorporate them into your own cover photo.

Use of space: We've previously talked about how your cover photo is a lot like the storefront to your business. It’s the first and largest image a potential client will see on your profile, and for those reasons alone, it’s prime real estate. So don’t let it go to waste by throwing up just any old photo. The one you use should be thought out and purposeful. That being said, it shouldn't be so artistically obscure that it leaves the viewer scratching his or her head. If it isn't evident to the client why you chose that photo to sit atop your profile, then you might want to reconsider your image choice.

Proportions: This aspect can’t be stressed enough. The exact dimensions for the cover photo are 1200 x 238. This means that you must use a horizontal image. Insist on using a square or vertical shot in this space and you’ll wind up with a warped, stretched out picture not unlike what you’d see in a fun house mirror. Given the ability to crop any photo with our new uploader tool, resizing your photo to the proper proportions is now easier than ever. (And if you still have questions about uploading a photo that fits, you can always give one of our Account Specialists a ring and they’ll walk you through the editing process.)

Tell a story: A picture is worth a thousand words, so you better make sure yours says the right ones! Whether you’re a musician, entertainer, or professional event vendor, you’re going to want to use your cover photo to tell a story. Display shots of you in action or of the product you offer, and you’ll paint a clear picture for prospective clients about the service you provide. Trust us, they like that. With that being said, don’t be afraid to get a little creative with your presentation. Just so long as the one you choose to tell your business’ story doesn't go over the client’s head, you should be on the right track for securing yourself an eye-catching cover photo.

Emily’s cover photo captured all of these points and more. She took advantage of the space offered to upload a fun photo that fits perfectly in height and length, while still (literally) illustrating exactly what it is that she does. Kudos on a job well done, Emily!

“Including a fun, dynamic cover pic, and one that’s easy to read, encourages potential clients to look at your services more closely. I know my gig count has gone up since uploading this one!” - Emily Anthony

That’s not to say Brian didn’t have a hard time selecting the winner: “We saw tons of great entries. It really made choosing just one nearly impossible.” After checking out the slew of cover photos submitted, we had to agree. And for that reason, we wound up awarding three honorable mentions, each worth a 3-month Gold Membership. Check ‘em out and let us know what you think...

All of our entrants should give themselves a pat on the back. Knowing that you have a cover photo is half the battle. Deciding then on a unique photo to put there is the fun part! If you’re ever unsure about what image to use, feel free to call us up at 866-342-9794 and we’d be more than happy to help you select the perfect cover photo for your GigMasters profile.


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