Spotlight On _____ (Your Category Here)

Posted by Drew Stoga on January 19, 2012

Over on our sister-blog (or is it our brother-blog?) Life of the Party, we recently published a post entitled 5 Tips for Hiring a Public Speaker. In the post we try to help our clients understand the keys to hiring the best public speaker possible for their event. We also work on telling them why they should hire a public speaker and what types of events are right for public speakers.

Now that we’ve pointed the spotlight on speakers, we’d like to do the same for you and your performer category. Do you feel that you and your fellow performers are too often overlooked for certain types of performances that you just know you’d be perfect for? Now’s your chance to get some press!

Leave us a comment letting us know the type of entertainment you provide and what sort of events you are perfect for. Please remember to let us know how we can reach you for follow-up.


Here is a truncated version of our 5 Tips for Hiring a Public Speaker (full version is right here):

microphone1. Have a good idea of what role this speaker plays in your event. “Is it to bring people in from the community? Is it to teach your staff? Is it to empower women at a health conference? Is it an after-dinner speaker for a chamber event? Some people think it’s only about the information delivered – when sometimes the information should be the last thing they worry about. If you have a good idea of what you want your speaker to talk about – how they should make your audience think and feel – then it will be easier to choose the right speaker. And never underestimate the value of your speaker. The success of an event can hinge on whether the audience liked the speaker.” – Kelly Swanson Motivational Speaker (High Point, North Carolina)

2. Ask questions to get a sense of the speakers experience and expertise. Public Speaker Sharon Lacey (Portland, Oregon) suggests the following questions:

How much experience does the public speaker have?

Does the speaker have any video clips in their Profile from past engagements?

Does the speaker have references and positive feedback available from former clients?

Is the speaker’s material suitable for the age-group/demographic of our audience?

Can the speaker tailor their material to include points specifically pertaining to your group?

3. Talk to the speaker before booking. Celebrity speaker Todd Newton (New York, New York) says, “I always request to have a conference call with the people in charge of the event. It makes everyone more comfortable to have an opportunity to get to know each other beforehand…albeit over the phone. We want to be the best we can be for you and in order for that to happen we must be the right fit for your event. Just as you would do your homework before buying a new car, so should you do your homework before booking a speaker. Take your time. Taking the time to find a speaker that matches the environment can make all the difference!”

4. Discuss the event and expectations in detail. “The client should ask what the speaker requires in regards to equipment, media, sound etc. Also, it is imperative that the speaker and the client have a mutual plan as to what will be covered in the speech or seminar, the length of the seminar or speech, and all topics to be discussed.” – Motivational Speaker Achieve Your Dreams Bob Teague (Huntington, West Virginia)

5. When it is time to book, make sure you have an entertainment contract that outlines all specifics. “An entertainment contract should include travel and lodging arrangements, any and all equipment requirements, price for the engagement, explicit event details, and a deposit if required. The contract should be as complete as possible so that both parties have a mutual understanding of the performance.” – Motivational Speaker Achieve Your Dreams Bob Teague (Huntington, West Virginia)


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