Today's guest post comes from a new GigMasters member, jazz singer Kat Langdon (Toronto, ON). When Kat's not entertaining the crowd with her pipes, she's blogging and mixing it up on social media to promote her singing and as her day job. We asked Kat for a few social media tips for performers and she came through in a major way:
Musicians have a lot to look after. When you factor in rehearsing, booking gigs, taking care of finances, travel, writing and promoting...who has time left over for social media?
Social media is one of the greatest tools for finding new leads, networking with other musicians and learning about the latest news in your industry.
Here are some friendly tips on how to use social media as a performer:
Pick your weapons.
Does the word ‘blog’ terrify you? Check out Tumblr.
Do you like to share videos of past performances? Get thee to YouTube - pronto.
Here are some questions to ask yourself when trying to decide which social media channels to use:
- Who is my audience and where do they like to chat? Be there.
- Which channels do I like to use the most? Go where you feel comfortable.
- What type of content do I love to share (photos, videos, text)? Pick the channel that will best show off your material.
YourSpace not MySpace.
No disrespect to Justin Timberlake, but MySpace is all but dead.
Today, bands can use services like Wordpress and Tumblr to build a quick and easy website for free. Upload your latest video to YouTube and embed it in a blog post on your website. Post photos from your favourite gigs and share them with your clients. Own your own content and direct traffic to your own website, not MySpace.
Don’t be a wallflower.
I know what you’re thinking...“I’m on the Twitter and I made a Facebook page, isn’t that enough?”
When you go to a party, do you stand silently in the corner and expect people to come over and talk to you? I hope not.
You already use GigMasters to book your next gig - that’s step one. Now find people on Facebook who share your interests and interact on their page. Use Twitter to connect with people you want to know but haven’t met yet. Don’t just sit in the corner - say something!
Good luck and remember - your next big break could be one tweet or post away!
Kat Langdon is a vocalist from Toronto, Ont. who performs at weddings, festivals, events, restaurants and theatres across the city. A professional communicator by day, she has been featured in the Wall Street Journal and the Globe and Mail regarding social media and digital strategy. Find her on Twitter @Kat or at www.katlangdon.com.