Roller Coaster Day for Apple's iCloud & iTunes Match

Posted by Drew Stoga on August 30, 2011

iCloud betaA week after the news of Steve Jobs’ retirement shook the tech world, Applephiles were in for another wild ride this week. First came the beta-release of iTunes Match, the companion to the iCloud storage service. So far, so good. Then came the "news" that Match would offer free streaming (not just downloading as previously believed) of music files to personal devices.

Sound too good to be true? Well, turns out that it is.

Today Apple announced that, contrary to earlier reports, Match will require users to download files from the cloud. That means no streaming.

So how did all the rumors get started? A video that surfaced yesterday previewing Match seemed to indicate that the service would include free streaming. After the internet got extremely excited, Apple came out and told everyone to take a chill pill. What looked like a stream was just "simultaneous listen and download." Huh?

Is all this iJargon confusing you? Join the club. Whatever happens with iCloud and Match could have big consequences on the music industry in the years to come. It's just real hard to predict that impact when we don't know exactly what they have planned.


Still don't get it? Check out our iCloud FAQ post and search for iCloud on Twitter for more news.

Are you an Apple fiend? Let us know your thoughts on iCloud, iTunes Match and everything else Apple.




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