I just flew in from Vegas, and boy are my arms tired! Seriously though. I am pretty tired from walking the floor at the WPPI conference at MGM Grand. The week long expo is a must-go for professional wedding and portrait photographers, but one day was enough for a hobbyist like me.
As expected, all the big names were there (Canon, Nikon, etc.) showing off their fancy new cameras and equipment. Sure, the U.S. debut of the Hasselblad H5D-50C sensor camera was pretty impressive. However, I’m loyal to my 2009 Canon Rebel! (I'm a cheap date when it comes to photo gear.)
Overwhelmed by the pros, I made my way over to the less crowded Marquee Ballroom. This airplane hanger-size room featured a wide range of print, software and new media companies. There were some trendy social-friendly businesses, such as SmugMug, Triple Scoop Music and Two Bright Lights. Surprisingly, however, what really caught my eye were all the traditional print companies!
Impressive displays of high-quality wedding albums were everywhere, such as Miller’s and Redtree Albums. During a live presentation by Shoot & Share, they encouraged photographers to make the unveiling of an album a live event with the client's family (a pricier alternative to cheap photo sharing sites). Quick tip: Create an emotional experience with the photo album, then it will be easier to sell your printing packages (wink).
If you really want a photo to last a lifetime, go metal! These large, shiny displays were visually outstanding and proved that there’s still a high demand for physical products. Most printing companies offer metal printing options, such as Bay Photo Lab and Simply Color Lab.
Print may be a dying medium for news publications, but in the photo biz it's alive and well. Focal Press had a bookstore type exhibit featuring their camera case-size books, such as "The Wedding Photography Field Guide," while Amherst Media was not shy to promote their Glamour/Nude section with risqué subjects such as "Create Erotic Photography.” Let's remember, this was a conference in Las Vegas, after all.
For more info visit http://www.wppionline.com