Use Offers as a Money-Making Marketing Tool

Posted by Mary Ellen Skawinski on September 4, 2015

Look around you— it’s everywhere! The Offer.

It’s the age-old advertising tool that businesses have been using to attract new customers since the dawn of time (or at least the competitive marketplace).

The possibilities are really endless when it comes to the Offers feature. You can post a year-round running package or a one-day flash deal alongside any number of eye-catching promos. The freedom is yours to devise and advertise the Offers of your choosing!

Not sure if this optional tool is worth your while? Here’s a breakdown of why promotional deals work so well in today’s market:

Simplicity

Clients don’t always know what they’re looking for, and comparing vendors can often prove overwhelming. But if you’re the only one who offers special pricing, their decision-making process quickly becomes a whole lot simpler. Plus, it allows clients to directly request a specific package you’re offering without the back-and-forth of a standard bid. That’s right, Offers can make life easier for everyone.

Savings

This part is pretty straightforward. After all, it’s safe to say that every single one of us wants to save money when and where we can. Of course, there’s a strategy to using Offers in this way. You want to persuade clients with the promise of savings, without compromising your business’ earning potential. Which brings us to the importance of…

Specials

These are what excite and motivate clients into making you their vendor of choice. And while others might resort to cheap gimmicks to entice buyers, we feel that there’s an art to designing exclusive booking incentives for your target clientele. Which is why we’ve made our Offers feature 100% customizable, so that you can launch the specific kinds of specials that work best for your business.

Considering the benefits but not sure where to begin? Check out these top-selling Offer types that members are currently using:

Bundles: extras that incentivize clients to opt for different—and sometimes bigger— packages

- Service add-ons for spending a certain amount
- Bonus benefits for specific event types
- Buy-now bundles that offer pre-arranged bulk pricing

Deals by Demographic: sales that are specialized for the client types of your choosing

- Special savings for senior citizens
- Fixed military discounts
- Reserved rates for corporate party planners
- Geographically-targeted specials

Time-Sensitive or Seasonal Savings: discounts set to run for stated lengths of time or throughout stated seasons of the year

- Limited time holiday specials
- Early bird reservations and pricing
- End of season or close-out deals

The trick here is to avoid deep discounts that compromise your bottom line. The goal isn’t to negatively impact your income, but rather positively incentivize clients both new and old. Strategically plan out the Offers you promote throughout the year, and you’ll find that it’s possible to constantly spur on new business!

Are you ready to customize your packages?

MAKE A CUSTOMIZED OFFER

Topics: Gig Tips

New Call-to-action