Music Marketing Contest: And the Winner is...

Posted by Drew Stoga on August 12, 2011

guerrilla music marketing onlineA big THANK YOU to all of the entertainers who entered our contest to win copies of Bob Baker's new book: Guerrilla Music Marketing Online. We received 15 great music marketing strategies and Bob has selected the winners (see the post to read all the ideas, along with some gems from Bob himself).

Now it's time to announce our winners!

Congrats to our grand prize winner James Orr of 20 Riverside (Everett, WA). James will receive a signed copy of the book along with a copy of the ebook (pdf, ePub and Kindle format). Here is his brilliant marketing tactic:

My funk/hip-hop band 20 Riverside had a gig at the Rock ‘n’ Roll Seattle Marathon. Like the other Rock ‘n’ Roll Marathons, bands are placed on stages at every mile of the 26.2 mile course, two bands per stage. So there were 52 bands playing on this day and we needed something to set us apart. I have a friend who is a middle school band director and I asked him if we could borrow six marching band uniforms – complete with hats and plumes – for the gig. Thankfully he let us, because the stunt made us the only band besides the headliners (Everclear) who got their picture in the Seattle PI’s coverage of the event.

...And our runners-up, who will receive a copy of the ebook), are:

Steve Matheson from The Flexible Four (Tampa, FL)

The Flexible Four is a barbershop quartet. We held a “Music Man” night at a theater as a fundraiser for a local organization. People were asked to dress like the Buffalo Bills barbershop quartet that was in the Meredith Willson’s “Music Man” movie. We also had a Music Man trivia contest, a best dressed barbershopper contest, best mustache contest, gave out barbershop CD’s as prizes and had a sing-a-long on “Lida Rose”. We performed all the barbershop songs from the movie as well as others.

Lanette Pennell from The Almost Patsy Cline Bland (Bandera, TX)

...the best way to engage the audience is to connect with them emotionally. Our audience is 40 and older and with a band name like Almost Patsy Cline that’s understandable. Three years ago we took 27 classic country songs, researched them and wrote and original show called Timeless Tunes – The Stories and the Songs. This show has put us in a higher level of performance and pay. It has broadened our fan base and gig opportunities tremendously. We now appear in Historic Theaters and for many high profile functions where there is no dancing. The show is interesting, funny and interactive. We honor the veterans and longest married couples in attendance. People say they are brought to tears and they also laugh out loud many times during the show. We sell more CDs at the Timeless Tunes Show than we ever do at our dance shows. It has to be the emotional connection that makes the difference.

Congratulations again to our three winners and thanks again to everyone for participating.

You can purchase the book and get other great marketing ideas on Bob Baker's website: and blog:


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