We’re constantly talking about the various ways in which you can secure more bookings for your business. Embed the new Portable Contact Form onto your personal website. Get active on social media. Upload a wider variety of professional photos. And the list goes on… Maximizing your lead potential involves a series of strategic moves that, when woven together, creates a sound business model. Yet at the core of this recipe for success stands a key factor that is often overlooked by members, and that’s your category selection.
You may have already heard the news – Lite Members can now list in two categories. But did you know that these categories have a direct effect on the traffic that reaches your profile? That’s why it’s critical that you choose wisely when it comes to the ones you list your business under. So let’s take a big picture look at the different categories available and how best to select the right ones for your business.
Rankings. An algorithm is used to determine the order in which members like you show up on any given search results page. While we can’t reveal the exact formula behind this algorithm, we can tell you that the categories you’re listed in are key factors at play here.
That’s because, at the end of the day, we’re looking to provide our users with a selection of members that best fits the bill for what they’ve searched. Which brings us to…
Client Perspective. When selecting your categories, put yourself in the client’s shoes. If you wanted to hire a rock band to play at a party in Boston, what search terms might you plug into Google? Likely some combination of the words “book,” “rock band,” and “Boston.” It’s less common then for clients to get granular with their searches right off the bat. (The same goes for the vast majority of searches conducted directly on GigMasters.com.) As a result, if you’re listed under, say, “Southern Rock Band” or “Indie Rock Band,” that client might not even find you in their initial search. The takeaway: now that you can list in two categories, select a more universal label for your Primary Category, and save the specific one for your Secondary Category. This can significantly increase the general traffic that reaches your profile. Now here's something to consider...
It is worth noting that generic categories are not suitable for everyone. For those of you who perform a unique act or provide a specific service, you’re going to want to reflect that in the categories you choose. Never elect to list in categories that don’t accurately describe the service you offer. You’ll only be setting yourself up to receive leads you won’t be able to accept.
How to Add/Change Your Categories
- Log into your Control Panel.
- Click on the “Profile” tab.
- Click the “Edit” button alongside “Category Options.”
- Make your category selections.
- Click the “Update Categories” button to save your changes.
The more categories you list under, the more chances you’ll have to appear on a wider variety of search results pages. In fact, Lite members who list in one or two categories receive an average of two leads per month, but our Pro and Gold members who list in 10 or more categories receive an average of 12+ leads per month!* So if two categories just isn’t enough to accurately represent all that your business does, consider upgrading your membership.