How to Write a Great Profile Bio

Posted by Drew Stoga on August 10, 2011

keyboardIf you are reading this you have probably come to the realization that there is more to getting gigs than just having talent. If you want anyone to see your act, your first have to catch their attention.

“Isn’t that why I joined GigMasters?” you might ask. Yes, we do specialize in driving traffic to Profiles and introducing clients to talented entertainers...but you have to give us something to work with! You can’t expect an empty or hastily put together Profile to inspire clients to want to hire you, let alone contact you.

Along with audio, video and photos, one of the most important aspects of a great Profile is a well-written bio (or as we call it, a Profile Description). This is your chance to convey that you are a talented, trustworthy and experienced professional entertainer.

Before we get into how to write a great bio, let's take a look at a few things NOT to do:

DON'T let a single spelling or grammar mistake slip through the cracks! This may seem obvious but we see it all the time and it makes you look unprofessional. Take the time to take a hard look at what you have written and give it a thorough editing. Then have someone else look at it. Then read it out loud and edit it again. And again! (You get the point)

DON'T spend too much time explaining your complicated history or the comings and goings of all of your group members. There are more important things to talk about than the trumpet player who was in the band for six months

DON'T WRITE IN ALL CAPS! Caps have their time and place but please PLEASE don't write your entire bio in all caps. It's a serious eye sore and will have clients clicking away faster than you can say "headache" (as in that's what all caps give me).

--

Now for the good stuff. Here are a few tips for writing a great Profile bio:

DO describe your act and tell us why you are so great. Past accomplishments are important and so is a description of what you do. You are trying to paint a picture for potential clients and your media files and description are your paintbrushes. Clients want to imagine what it would be like to have you entertain at their event, so help them out!

DO write in full sentences and paragraphs. Write clearly and simply and keep it organized. Make your bio very easy to read. You don't need a professional copywriter, just take your time.

DO feel free to go into detail. We allow descriptions to be as long as 5,000 characters. Most of our four and five star members have long descriptions - in fact on average they have 500 more characters in their descriptions than do three star performers. You have the space, so use it!

--

Let us know what you think constitutes a great bio by leaving a comment below.

And GigMasters members, if you wish to edit your Profile description, please follow these steps:

  1. Log into your Control Panel.
  2. Go to the 'profile' tab.
  3. Click the 'Edit' link for 'Profile (description, group name, etc.).
  4. Make your changes in the 'Description' section.
  5. Click the 'Continue' button at the bottom of the page.
  6. Review your changes and click 'Update.'

 

New Call-to-action